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Imagine a city that never dims, where factories hum with life even in the darkest hours and agricultural lands thrive under an endless sun. Picture a joystick controlling sunlight, reflecting it on demand at any moment. “We sell sunlight after dark,” boldly declared Ben Nowack, co-founder and CEO of Reflect Orbital.
In January, Nowack showcased this innovative concept in a meeting with Sheikh Hamdan bin Mohammed bin Rashid, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE. When asked about Sheikh Hamdan’s reaction, “It was very positive,” Nowack told Khaleej Times on the second day of the World Government Summit.
For the UAE, a nation already investing heavily in solar energy and sustainability, Nowack believes that Reflect Orbital’s technology could be a ‘game-changer’. With its ambitious Vision 2021 and sustainability goals, the ability to harness sunlight beyond daylight hours aligns perfectly with the UAE’s commitment to renewable energy. Nowack emphasised, “In Dubai, we could extend solar efficiency into the night, powering skyscrapers and industries long after the sun sets.”
