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UAE: How content creators, influencers balance personal life with online presence

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In the rapidly evolving landscape of social media, content creators face the challenge of balancing their online personas with their personal lives. Some draw clear lines between their online presence and personal life, while others believe it doesn’t matter, or that the concept of a personal life simply doesn’t exist.

For Yasmina Al Shafai, a Saudi content creator, who began her journey in 2021 by sharing relatable family moments. Initially, her content revolved around her family life, aimed at resonating with mothers and households. “My content is something every household and mum can relate to,” she told Khaleej Times at the annual TikTok Awards held on January 22 at the Palm Theatre.

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