It’s a rollercoaster world for digital artists. On the one hand, with rapidly developing technology and an increasing demand for engaging, immersive experiences, digital art is on the up. Research suggests that the global digital art market is estimated to grow annually at a rate of around 14 per cent year on year into the next decade. Yet, sales of digital art are slow, because they are often tied up with crypto art market, which experienced significant downturns during the 2022–2023 bear run. While that market shows signs of recovery, experts remain cautious about its potential to return to the unprecedented highs of 2021.
So, perhaps the way forward is a fusion. This month, an exhibition in Dubai presents exactly that: digital paintings, abstract physical paintings and accompanying audio, which the artist, Jake Andrew, has amalgamated in one giant digital piece, presented over 10.5 metres in the Downtown gallery space.
