Dubai-based investment platform CUSP Wealth says 29% of its investors are Emirati, while two-thirds of customers using its personalised portfolios selected the Shariah-compliant option, according to figures released to mark its first anniversary.
The company also reported more than 70,000 app installations since launch and a sevenfold increase in new client onboarding between the first and third quarters of 2026. The figures cover activity from the platform’s launch through October 15, 2026, and are based on CUSP Wealth’s internal, anonymised and aggregated data. <Cite refs={[“turn485443view1”]}/>
The results offer a snapshot of the customers using a digital investment service operating from Dubai International Financial Centre (DIFC), where technology-led investing, access to US-listed securities and faith-aligned investment options form part of the platform’s offering.
Emirati investors and international participation
CUSP Wealth reported that Emiratis account for 29% of its investor base, with customers representing 68 nationalities. The company did not provide a wider UAE market comparison alongside these figures, so the results should be understood as a profile of its own users rather than a measure of national investment participation.
The platform also reported that six in 10 users had no previous investment experience before joining. If representative of its customer base, that figure suggests the service is attracting people at the beginning of their investing journey as well as those already familiar with financial markets.
For first-time investors, access to an app is only one part of the process. Understanding market fluctuations, assessing risk and deciding how much money to commit remain important considerations when entering the stock market.
Why Shariah-compliant portfolios feature prominently
Two-thirds of customers selecting CUSP Wealth’s personalised portfolios chose its Shariah-compliant version, according to the company’s anniversary figures.
Shariah-compliant investing seeks to align investment decisions with Islamic financial principles. Screening commonly considers a company’s business activities and financial measures, with restrictions applying to certain sectors and interest-related financial exposure. The precise screening criteria can vary according to the standard and supervisory framework being used.
CUSP Wealth’s published information identifies Zoya as its screening provider and Amanie Advisors as its Shariah advisory partner. Its platform offers an Islamic investment option alongside conventional portfolios. <Cite refs={[“turn226360search1″,”turn226360search2”]}/>
The reported two-thirds share applies specifically to investors in personalised portfolios. It should not be interpreted as the proportion of all UAE investors who prefer halal investments, nor does it establish the size of the wider Islamic investment market.
Technology stocks attract investor attention
Technology shares were another feature of CUSP Wealth’s first-year figures. The company said seven in 10 investors bought technology stocks, while NVIDIA was its most-purchased stock, acquired by four in 10 investors. <Cite refs={[“turn485443view1”]}/>
These figures describe reported activity on one platform and do not establish that technology stocks were the most popular investments across the UAE.
Investors considering US-listed shares should also distinguish between a company’s popularity and its suitability for their own financial circumstances. Share prices can fluctuate, and even well-known technology companies can experience substantial losses.
The choice of individual shares also differs from investing through a personalised portfolio, which is structured around an investor’s stated objectives and risk profile. Neither approach removes the possibility of losing capital.
AI tools alongside financial guidance
CUSP Wealth says its service combines AI-powered investment research and insights with portfolios designed by its investment team and access to financial advisers.
The company reported that half of the clients who spoke with one of its financial advisers said they felt confident about investing. It also said nine in 10 clients rated its customer support as “Great” or “Amazing”. These are company-reported customer measures; the published figures do not establish how the results compare with those of other investment providers. <Cite refs={[“turn485443view1”]}/>
The model reflects an approach in which digital tools help users explore investment information, while human guidance can provide additional context. AI-generated insights, however, should not be treated as a guarantee of investment performance or as a substitute for understanding the risks attached to a financial product.
What investors should know
CUSP Wealth Ltd operates from DIFC and identifies the Dubai Financial Services Authority (DFSA) as its regulator. Its published terms describe a Category 4 licence and an Islamic Endorsement. <Cite refs={[“turn485443view2”]}/>
Regulatory status does not mean that investments are risk-free or that returns are guaranteed. Investors should read the relevant terms, understand fees, assess their own risk tolerance and check that the services offered are suitable for their circumstances.
The company’s first-anniversary figures provide an account of its own growth and customer behaviour. They do not, on their own, establish whether the platform’s investors achieved positive returns or whether its customer trends reflect the entire UAE investment market.
CUSP Wealth enters its second year with a reported customer base spanning dozens of nationalities, a substantial share of first-time investors and strong stated uptake of its Shariah-compliant personalised portfolios. Its future progress will depend on how it serves those customers as they navigate changing markets and make longer-term investment decisions.
Editorial note: This report is for general news and information, not investment advice. Investing involves risk, including the possible loss of capital.
Q1. What did CUSP Wealth report on its first anniversary?
CUSP Wealth reported more than 70,000 app installations, an investor base that was 29% Emirati, and substantial uptake of its Shariah-compliant personalised portfolios. The figures were based on the company’s internal data through October 15, 2026.
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Q2. What percentage of CUSP Wealth investors are Emirati?
The company reported that Emiratis accounted for 29% of its investors. This figure relates to CUSP Wealth’s own customer base, not the UAE’s overall investing population.
Q3. How many CUSP Wealth portfolio investors chose halal investing?
Two-thirds of customers using its personalised portfolios reportedly selected the Shariah-compliant option.
Q4. Is CUSP Wealth regulated in the UAE?
CUSP Wealth Ltd operates from the Dubai International Financial Centre and states that it is regulated by the Dubai Financial Services Authority under a Category 4 licence with an Islamic Endorsement.
CUSP Wealth
Q5. What is Shariah-compliant investing?
Shariah-compliant investing applies Islamic financial principles when screening investments. Depending on the applicable methodology, this can include restrictions on certain business activities and financial ratios.
Q6. Which stocks were popular among CUSP Wealth investors?
CUSP Wealth reported that seven in 10 investors purchased technology stocks and identified NVIDIA as its most-purchased stock during the first year. These figures apply to the platform’s users, not the wider UAE market.
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Q7. Does using an AI-powered investment platform guarantee profits?
No. AI tools and financial guidance cannot eliminate market risk or guarantee returns. Investors can lose some or all of the capital they invest.
