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Watch: The big deal about viral Dubai Chocolate – and its variations

It’s a busy weekday in Dubai, and Fred Morales, an American on a business trip from Houston, has just popped into Lulu Hypermarket at Dubai Mall for a specific purchase. With no time to lose before he leaves for the airport, he asks one of the salespersons where he can find the product he is looking for: Kunafa chocolate, a variation of the viral Dubai Chocolate.

“My daughters, aged 24 and 20, back home asked me to pick these up from Dubai. They discovered it on social media as everybody seems to be talking about them. The ones that I have just taken are less expensive than the usual ones, so that’s the reason I came here,” Morales told Gulf News.

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